Fashion Forward
Will we ever wear metallic clothing while driving floating cars? According to Carla Buzasi, director of WGSN, one of the world's largest trend forecasting firms, the chances of that happening are slim. "Unless of course, Elon Musk gets his way and half the world's population is living on Mars," Buzasi jokes between laughs.
The odds that we'll get to dress up like the Jetsons are equivalent to Musk's megalomaniacal plans coming to fruition. In Buzasi's opinion, even if humanity deepens its familiarity with the vast universe, we are unlikely to start dressing like astronauts. Quite the contrary, as the world we know changes, our desire to wear the clothes of the past will only increase. This assumption is based on one of the most universal laws of humanity: the nostalgia factor.
"In periods of uncertainty, we as humans cling to things that give us a sense of comfort, often relating to our childhood." We look to the past for warmth in the face of a bleak world. This is how we understand the return of trends like Y2K, as a reference to a "safe" time for today's adults, more innocent times, before social networks, cell phones or pandemics became part of anyone’s vocabulary.